At MacKay Creative, we begin by watching: assessing your current processes to identify core issues behind process roadblocks you incur. We specialize in overcoming limitations — whether you find your process stymied by pipeflow issues, outdated strategies, vertical saturation leading to heightened competition or conflicting client expectations.  We review each stage of your production and service offerings, deconstructing inter-departmental workflow, assessing toolsets, questioning core assumptions, challenging status quos and optimizing your processes from the ground-up.

Data-Driven, Streamlined Process

With a focus on divergent thought and innovation, we troubleshooting by reinventing or redirecting parts of your process to meet the real need your current process isn’t easily achieving. With strong metrics and analytical tools, we help bring clarity to your aims and streamline your process, so that it runs with maximum efficiency.

Optimized Production and Feature Enhancement

We also focus on product and service improvements, suggesting features that may benefit your users by leveraging technology and process to alleviate team load. Our natural focus on innovation means we highlight potential product and service or pipeline features that value-add for our clients, speeding internal production time and heightening customer experience. Our MacKay Creative team of process experts also identifies offerings to reach new verticals, create extra points of engagement and increase ROI.

Software and App Beta Testing and Expansion

Because our consultants include technology professionals, our feature or process improvements go beyond suggestions. Factoring for the design of your software or app, we leverage programming logic to help you design — or improve upon — your current software architecture. We specialize in human factors and GUI design, assessing your code and your customer base to create next-level products with maximized user bases.