Often, large-scale content campaigns sacrifice the art of writing for fast, keyphrase-saturated copy. We love words, favoring language that’s precise and imaginative, communicating novel thoughts and inventive ideas. At MacKay Creative, we focus first on forging genuine connection with your target audience, distinguishing us from content mills producing repetitive, vacuous campaigns.

We specialize in tight timeframes and high-count, leveraging intentional, sparing and high-yield automation within our production process, to allow creatives the simple space to do what they do best: connect.

BIG CONTENT: SEARCH OPTIMIZATION WITH A HUMAN TOUCH

Every reader deserves respect and response. That’s why we start Semantic SEO campaigns by investigating emotional and psychological motivations customers have for making a purchase or needing your service. We’re not interested in a single sale or a quick spike in traffic—instead, we strive to create genuine, loyal and repeat customers by providing your audience with information relevant — and spoken in ways that are resonant — to their needs.

True Expert Consulting and Career Writers

Frequently, big-content companies promise topical expertise, claiming deep familiarity in virtually every industry as a sales tool. This tactic ultimately leaves writers bearing the weight of unreasonable expectations (often for exploitative wages). Instead, MacKay Creative forges long-term relationships with career writers with long track-records of creating compelling communication, while we train them in the ins and outs of your industry.

We leverage a network of long-established expert industry consultants, ensuring full understanding of your product and vertical before the writer training process begins. The end result is informative, in-depth copy that lends real value to the reader, creating a strong base of return visitors and sticky destination sites.

Slow SEO: Statistical, Strategic Content Campaigns

We take our time. Our proprietary process integrates technical and statistical analysis specific to your brand, products, competitors, and industry. We perform A/B testing on every big content campaign, allowing us to make adjustments as it runs for optimal results. Our responsive approach compensates for the limited information offered by traditional analytics, empirically testing ranking strategies and adjusting them accordingly.

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This approach produces measurable results for both competitive markets and niche industries, providing a strong launch pad for visibility and continual search engine rank. This is because large-scale content allows companies to own their verticals from the start, drawing users with long-tail (highly specific and less heavily searched) keyphrases that are seamlessly integrated into a network of popular search terms. Create a connection with your clients with our help. We love interesting projects. Tell us about yours by visiting our Requests page.