Over time, your company changes direction — but never changes its values. MacKay Creative can help you leverage your existing brand loyalty while reinventing your aim, keeping your brand recognizable while giving it edge and modernity. Our Re-branding Service starts from the ground up, helping you clarify your core message and modifying your assets to reflect it with vibrance and clarity. Packages offer brand conceptualization, logo redesign, tagline reinvention, offerings review, and social media strategy plans to create a cohesive, compelling public face.

Rediscovering Brand Strengths

Because branding so often pre-dates launch, the brand message you first imagine at your company’s outset may not capture the core reasons you attract — and keep — customers. As a result, we’ve designed our branding process to start at the heart of your company — the people you serve. Our in-depth branding process starts with an in-depth executive interview, and incorporates reviews of customer response and current analytics to identify the reasons your company shines. All customer outreach strategies and asset development naturally evolve from this place of strength — identifying what sets your company apart from the competition, what resonates most with customers, and what values have already created the foundation for success.

Bringing Your Brand into the 21st Century

Veteran brands busy serving a steady stream of customers can find themselves eventually surprised to realize just how long it’s been since their last re-brand. With time, previously popular aesthetics easily become dated, as customers’ expectations shift along with social and artistic change. MacKay Creative updates your brand to resonate with your current customer demographic to maximize its impact — whether your base has aged with you, or shifted over time. Our team of branding professionals, graphic designers, and marketing strategists review the strengths of your current marketing collateral, refining them to create a visual and verbal message that captivates current and future customers. We especially enjoy collaborating with nonprofits and not-for-profit companies, particularly those whose seeking to retain the recognizability and reputation of their time-honored brands, while reimagining corporate identity in a way that resonates with both current donors and future generations in years to come.

Expert, Innovative Product Differentiation

Often, distinguishing your brand encompasses both an internal and external lens. Companies launching innovative services or emergent technologies may find experience tension between their existing brand and demographic, and the target market for their core offerings. At MacKay Creative, we specialize in product differentiation, establishing a singular, separate brand while honoring your corporate values, best positioning you  as you enter a new vertical and sales space. We also offer aesthetic and resonant track branding,  distinguishing individual products, services and special events identity with sub-brands, while visually and thematically reinforcing your core brand message with a salient, cohesive feel.