Mission

We don’t have a mission statement.  We have a mission question: Why?  We consider it our mission to answer that core question, systematically and thoroughly, in every client campaign.

Why: Reason Meets Meaning

At MacKay Creative, our optimization processes answer our favorite question on the deepest levels:

► We provide creative marketing services that cut to the heart of your customers’ motivations and concerns in straightforward, compelling language in meaningful campaigns that resonate with search engine algorithms and end-customers alike, leveraging your best features to maximize sales.

► We investigate foundational problems in your company’s processes and systems, to resolve any limitations, stuck points and pipeline problems your offerings might have.

► We leverage nearly 20 years of diverse management experience to resolve departmental and corporate personnel issues from the ground up, investigating actionable, measurable ways to maximize productivity, reduce turnover, promote engagement, and engender loyalty, cooperation and morale.

Expert Touch — Beginner’s Mind

Each process fueled by curiosity and empiricism, we create content, brand strategies, management solutions and process refinement that enable our clients to maximize effectiveness through a lens of incentive, meaning and connection.